Brand experience
Branding experience is seen as the ensemble of sensations, feelings and behavioural reactions created by stimuli connected to, not only the design and identity of the brand, but also to the interactions that the client has with it such as their packaging, their communication and their enviornment.
The design of a good experience has to consider the touchpoints (means of interaction) that a consumer will have with a brand, while taking into account that it is part of a global strategy in the positioning of said brand, and that it should focus on the real needs of their client.